The object of the exercise is to control rents, landlords have been overcharging for far too long because they have had an open cheque from the social security office. The whole idea is that they will have to reduce rents which will make it easier for everyone to find a home. The government cannot just legislate and tell landlords what to charge so this is the only way they can do it. Landlords have a stark choice reduce rents or sit on an empty property that earns them nothing.
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